Shah Rukh Khan, born Shahrukh Khan, popularly known as SRK or King Khan, is one of the most celebrated actors in the history of world cinema. Often referred to as the "Baadshah of Bollywood" (Emperor of Bollywood), he has worked in over 90 Hindi films and holds the record for the most Filmfare Best Actor nominations — 14 wins. Forbes ranked him among the world's top 10 most powerful celebrities multiple times.
SRK made his Bollywood debut in 1992 with Deewana, but it was the back-to-back 1993 releases of Baazigar and Darr — both villain roles — that established him as a performer of unusual range. He then became the face of romantic Bollywood cinema through a legendary string of films: DDLJ (1995), Kuch Kuch Hota Hai (1998), Devdas (2002), Kal Ho Na Ho (2003), Kabhi Alvida Naa Kehna (2006) and the decade-defining My Name is Khan (2010).
After a box-office lull in the late 2010s, SRK made one of cinema's most dramatic comebacks in 2023: Pathaan (₹1,050 crore worldwide), Jawan (₹1,158 crore) and Dunki (₹465 crore) — three back-to-back blockbusters in a single year, a feat unprecedented in Indian film history. He co-owns the Kolkata Knight Riders IPL franchise and runs Red Chillies Entertainment and Dreamz Unlimited.
Beyond films, SRK is India's most valuable brand ambassador — endorsing 25+ global brands including Hyundai, Tag Heuer, Byju's, LUX and D'Décor — earning an estimated ₹250–300 crore per year from endorsements alone.